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                                                                                                                                                                                                                                                                                                                                                            |                                                                                             Pressing Questions from Gold &   Silver Investors...                                                                                             |                                                                                                                                                        |                                                                                                        |                   
                                                                                                                                                                                                                                                                                                                                                                                        We get lots of questions from the   public about precious metals. Some people are curious about the basics.                                                                                                                                             |                                                                                                                                                        |                                                                                                        |                   
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Others are skeptical   about the case for owning gold and silver. Still, others are longtime customers   who have highly specialized inquiries.                                                                                                                                                                                Here are two very   common questions...                                                                                                                                                                                 |                                                                                                                                                                                                                                                                                                                                                                                                                                              |                                                                                                                                                        |                                                                                                        |                   
                                                                                                                                                                                                                                                                                                                        |                                               QUESTION: What's Money Metals'   overall philosophy as to what precious metals products one should buy?                                                                                             |                                                                                                                                                        |                                                                                                        |                   
                                                                                                                                                                                                                                                                                                                        |                                                                                              ANSWER: We encourage folks   to focus on the lower premium items so virtually all their investment goes into   acquiring the metal itself.                                                                                                Most importantly, that means   avoiding so-called "rare," graded, or proof coins which generally carry high   premiums, mostly unrecoverable upon a later sale.                                                                                                                                            You will almost certainly be better   off if you stick with bullion coins, bars, and rounds where the cost is mostly   determined by the spot price. Within that group, bars and rounds almost always   offer the best value.                                                                                                                                                                                            |                                                                                                                                                        |                                                                                                        |                   
                                                                                                                                                                                                                                                                                                                        |                                               QUESTION: What are the reasons   to own physical gold and silver versus owning mining stocks?                                                                                             |                                                                                                                                                        |                                                                                                        |                   
                                                                                                                                                                                                                                                                                                                                                                      ANSWER: Gold or silver bullion   and mining stocks are two entirely separate asset classes.                                                                                                                                             |                                                                                                                                                        |                                                                                                        |                   
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Bullion is money itself, a   tangible asset with eternal value. You own it for insurance against a collapsing   financial and monetary system. The profit – and there certainly can be great   gains when measured in both nominal and real terms – is gravy.                                                                                                                                                                                 |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            |                                                                                                                                                        |                                                                                                        |                   
                                                                                                                                                                                                                                                                                                                        |                                                                                              When times get difficult, though, the   action in the gold and silver mining stocks can get quite ugly.                                                                                                These stocks are typically the   most volatile area of the entire stock market. They are not for the short-term   risk averse. They are for those who believe the potential long-term rewards are   worth the risk.                                                                                                                                            Bullion functions better than the   mining sector as a portfolio diversifier (physical gold is less correlated with   the stock and credit markets). Over the long-term, gold bullion also performs   better on a risk-adjusted basis (similar expected returns with a fraction of the   volatility).                                                                                               Start by owning physical bullion -- whether it be gold or   silver.                                                                                                                                               |                                                                                                                                                        |                                                                                                        |                   
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Build a solid foundation   in the metals themselves before even considering the purchase of mining shares,   which aren't suitable for all investors.                                                                                                                                                                                You own gold and silver   mining companies not for their eternal value (they could go bankrupt), not for   insulation from the financial system (they are financial assets which are affected   by credit conditions and general market volatility), but for their profit   potential as operating businesses.                                                                                                                                                                                 |                                                                                                                                                                                                                                                                                                                                                                                                |                                                                                                                                                        |                                                                                                        |                   
                                                                                                                                                                                                                                                                                                                        There can be more   upside on your investments in mining shares during a bull market (and more   downside in a bear market), but you also take on an array of risks, such as:                                                                                                - rising energy and labor   costs
                                                   - political risk (including   threat of nationalization)
                                                   - wider economic/financial   turmoil
                                                   - credit market tightness
                                                   - peculiarities affecting   profitability in the industry
                                                   - investor sentiment/risk   aversion
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                                                                                                                                                                                                                                                                                                                        |                                                                                             Other Great Options to   Consider                                                                                             |                                                                                                                                                        |                                                                                                        |                   
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                                                                                                                                                                                                                                                                                                                                                                    |                                               This copyrighted material may not   be republished without express permission. Offer only available through email   promotion. Offer does not apply to previous orders and may not be combined with   any other offer or program. Special shipping rates or other restrictions may apply   to international orders. The information presented here is for general educational   purposes only. Money Metals Exchange and its staff do not act as personal   investment advisors. Nor do we advocate the purchase or sale of any regulated   security listed on any exchange for any specific individual. While our track   record is excellent, investment markets have inherent risks and there can be no   assurance of future profits. You are responsible for your investment decisions,   and they should be made in consultation with your own advisors. By purchasing from   Money Metals, you understand our company is not responsible for any losses caused   by your investment decisions, nor do we have any claim to any market gains you may   enjoy. Money Metals Exchange is not a regulated trading "exchange" as defined by   the CFTC and the SEC.                                               |                                                                                                                                                        |                                                                                                                                      |                   
                                           
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